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12.2024 | Specialist Article

Mixing possible - A visit to ystral

ystral from Ballrechten-Dottingen manufactures mixing and dosing machines for wall paint, chocolate filling or energy drinks. The family-run company is developing well in difficult times and organises its succession early on. A visit on site.

Rotor-stator of a YSTRAL mixer Many parts for the machines are milled in-house at ystral.

It's a bit like making pancakes: When mixing flour, eggs and milk, the order and dosage is important to ensure the batter doesn't lump. If you want to make sure it works perfectly, don't mix the ingredients by hand, but with a food processor. The machines and systems from ystral in Ballrechten-Dottingen are based on this principle. Only the quantities and, above all, the ingredients are different. In the test centre, bags full of titanium dioxide, a white pigment that gives wall paint its opacity, are stacked on a pallet. Next to it are blue barrels full of water and additives. "This powder has to be mixed with the liquid. That's what we do with our machines," says David Manke, a partner in uno's process engineering department, pointing to a ystral "Conti - TDS". This mixing and dosing machine is the centrepiece of many ystral systems. Over the next few days, ystral process engineers will be using the one in the company's test centre to test together with a potential customer how the system should look so that it mixes the paint as desired. According to Manke, the test centre is one of the guarantors of the company's success. "Once you've been here, you become a customer," says the 60-year-old. In 2005, he and his brothers Peter (55) and George (57) took over the shares in the company that their parents had previously run. "At the time, we thought about whether the three of us could do it," reports David Manke. "We quickly agreed that we could make it work if everyone had their own area. In line with their strengths and inclinations." George Manke remained in internal sales, where he had started as an apprentice in the 1980s. A management position was not his cup of tea. And Peter, who had been responsible for product standardisation in the technology department, among other things, replaced David at the top of the company at his request so that he could work in process engineering, on the machines and with customers. "I'm more of a practitioner," says the mechanical engineering graduate. The three owners have been setting the course again for a few years now: Peter Manke recently stepped down from the operational management of the company and is assisting the new management team in an advisory capacity, as is David Manke. Karl Prem (55) has been responsible for commercial management and operations for the past five years. He has been supported by Dominik Seeger (45) as Head of Sales since the summer. The position of Technical Director is still vacant. Even though they have left the front row: The three brothers are not thinking about quitting just yet. On the contrary: "We're still having fun," says David Manke. "But our goal is a smooth transition." It's important not to miss the right moment. You can tell from the interview that the process is working well: Dominik Seeger and David Manke are on familiar terms with each other and the other employees. The owner repeatedly asks the Head of Sales which business figures can be communicated. They have known each other for a long time. Seeger completed an apprenticeship at the company 23 years ago and returned 13 years ago. And although not quite as close as the Mankes, who often did their homework in their mother's office, Seeger also grew up with ystral. After all, his father Hanspeter, who spent a large part of his working life here, is regarded as the inventor of "Conti - TDS" and often reported from the company at the lunch table at home, as his son recalls.

 

 

'"The challenge is always similar: it must not be dusty or lumpy, and it has to be quick." - David Manke

Flat hierarchies

ystral tests powder handling under hygienic conditions Engineers handling powder at the ystral test centre.

Flat hierarchies that include everyone from trainees to managing directors: The atmosphere in the company is still familiar, even though ystral has grown considerably over the past 20 years: In 2005, around 70 employees worked at ystral in Ballrechten-Dottingen, today there are 275, plus 20 in the subsidiaries in Singapore, India and China that have since been established. ystral exports around 60 per cent of its mixing machines or complete systems - primarily to South East Asia and other European countries. The USA is also an important market, accounting for around ten per cent of sales. Germany remains the largest single market. Around a fifth of turnover is generated on the domestic market. This is also where the company acquired the largest single order in its 51-year history this year. The volume is in the high single-digit million range and is for a customer in the chemical industry. Ystral is not disclosing any details. The customers want to keep a low profile. This is standard practice in the industries for which ystral works. Around 50 per cent of turnover is generated in the chemical industry, which primarily produces paints, varnishes or coatings using ystral machines or systems. The other half is shared by food and beverage manufacturers, care products and the pharmaceutical industry. Machines from ystral are used to produce energy drinks or chocolate fillings as well as deodorants, lotions and shampoos from well-known brands. They are also used for mixing tablet coatings.

Long project durations, orders of varying sizes

The proportion of turnover generated by these sectors varies depending on the size of the order. They range from 10,000 euros to several million. Turnover also varies depending on the year in which they are invoiced. However, it tends to grow in line with the number of employees: in 2005, turnover was around 10 million euros; in the record year of 2023, it was 48.5 million euros. However, ystral prefers to measure success in terms of incoming orders, which reached a record high of around 53 million the year before. Depending on the project duration, it often takes up to two years for orders to translate into sales. ystral also only felt the effects of the coronavirus pandemic once it was over. As it was practically impossible to maintain personal contacts during this time, especially in Asia, orders from there failed to materialise. The result was a dip last year. Things are currently looking up again, not least because of the current record order. Although the global economic environment remains challenging - partly due to the weakening Chinese economy and the unclear plans of future US President Donald Trump with regard to import tariffs. Nevertheless, enquiries are at a stable level, even though many customers are postponing orders in light of the crisis or relocating production abroad and purchasing at least parts of the systems there, as Seeger reports. In order to generate even more orders, ystral plans to build a new test centre opposite the company building next year for a seven-figure sum.


Netzwerk Südbaden Issue 2024

Magazine: Network South Baden
Issue: 12/2024
Text: Susanne Maerz


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