ystral gmbh with its Indian subsidiary will enter into a sales cooperation with the Bühler Group and its Grinding & Dispersing business area as of February 1, 2020. The partnership will focus exclusively on the growth market of India. ystral india will provide Bühler's sales and service organisation there.
Thanks to this transfer, ystral customers in India will benefit from an even larger product portfolio and an expanded service network. This will be taken over by ystral india from Bühler and continued locally on behalf of ystral by experienced experts in mixing and dispersion technology.
According to Srirangarajan Santhanam, Director ystral india, the cooperation will create additional benefits for the customers of both companies: "Our portfolio is excellently complemented by the products of Bühler Group. This enables us to offer solutions in the field of wet grinding technology as well as our own mixing and dispersion technology. Furthermore, synergies are created in the services provided by our experienced team.”
Mark Traber, Director Global Sales of Bühler’s Grinding & Dispersing business area, sees this step as an important milestone in the development of the emerging Indian market. "In addition to providing more effective customer support, this cooperation will enable us to reach an even broader customer base and open up new market segments in India," says Traber.
The cooperation is limited exclusively to the Indian market and will start on February 1, 2020. The two partners’ first joint event will be Paint India (March 12 to 14, 2020), an exhibition for the Indian paint and coatings industry.